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1 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
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2 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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3 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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4 above-the-line
1. Mktgrelating to marketing expenditure on advertising in media such as press, radio, television, film, and the World Wide Web, on which a commission is usually paid to an agency2. Finused to describe entries in a company’s profit and loss accounts that appear above the line separating those entries that show the origin of the funds that have contributed to the profit or loss from those that relate to its distribution. Exceptional and extraordinary items appear above the line.in macroeconomics, used to describe a country’s revenue transactions. -
5 expenditure above the line
Британский английский: балансовые статьи расходов государственного бюджета (затраты на содержание вооружённых сил, государственного аппарата)Универсальный англо-русский словарь > expenditure above the line
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6 above-the-line advertising expenditure
Англо-русский экономический словарь > above-the-line advertising expenditure
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7 expenditure above the line
брит.балансовые статьи расходов государственного бюджета (затраты на содержание вооруженных сил, государственного аппарата)Англо-русский словарь по экономике и финансам > expenditure above the line
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8 expenditure(s) above the line
англ.балансовые статьи расходов государственного бюджета (затраты на содержание вооружённых сил, государственного аппарата)English-russian dctionary of diplomacy > expenditure(s) above the line
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9 expenditure(s) above the line
англ.балансовые статьи расходов государственного бюджета (затраты на содержание вооружённых сил, государственного аппарата)English-russian dctionary of diplomacy > expenditure(s) above the line
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10 below-the-line
1. Mktgrelating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support2. Finused to describe entries in a company’s profit and loss account that show how the profit is distributed, or where the funds to finance the loss originate.3. Finin macroeconomics, used to describe a country’s capital transactions. -
11 ♦ line
♦ line /laɪn/n.1 linea; tratto, segno ( grafico); riga; fila; riga ( di parole); (mus.) rigo: (geom.) a straight line, una linea retta; a diagonal line, una linea diagonale; a horizontal line, una linea orizzontale; a vertical line, una linea verticale; a dotted line, una linea tratteggiata; a wavy line, una linea ondulata; sleek lines, linee pulite; to draw a line, tirare una riga; line of demarcation, linea di demarcazione; a line of trees [of cars], una fila d'alberi [di auto]; (geom.) convergent lines, rette convergenti; The soldiers stepped into line, i soldati si sono messi in riga; to stand in line, fare la fila; communication lines, linee di comunicazione; the first line on page 87, la prima riga a pagina 87; starting line, linea di partenza; to fall back into line, rimettersi in riga ( anche fig.); to fall out of line, rompere le righe; (mil.) to form a line, mettersi in riga2 (trasp.) linea: bus line, linea d'autobus; railway line, linea ferroviaria; DIALOGO → - On the Tube- You need to take a Circle line train, devi prendere un treno della Circle line; (naut.) shipping line, linea (o compagnia) di navigazione3 corda; fune; filo; (naut.) cima, gomena, sagola (= clothes-line); corda per stendere i panni: to hang the clothes on the line, stendere i panni (sulla corda); a plumb line, un filo a piombo5 linea di confine; confine: the lines of one's estate, i confini dei propri possedimenti; ( USA) State line, confine di (uno) Stato7 linea di condotta (o d'azione); metodo: hard (o tough) line, linea dura: to take a hard line, seguire la linea dura; non fare concessioni; He refuses to follow the party line, non vuole seguire la linea del suo partito8 linea ( di parentela); discendenza; stirpe; famiglia; ( per estens.) serie: to descend from a noble line, essere di famiglia nobile; the Stuart line, la stirpe degli Stuart; a line of Democratic presidents, una serie di presidenti democratici9 ( poesia) verso: We have fifty lines to learn by heart, abbiamo cinquanta versi da imparare a memoria12 (mil., = front line) prima linea; fronte: to be in the line, essere in prima linea; to go into the line, andare al fronte14 area di attività (o d'interesse); settore (o ramo) d'affari; occupazione: What is his line ( of business)?, qual è il suo genere d'affari?; His line is leather goods, il suo ramo d'affari sono gli articoli di cuoio; That's completely out of my line, non è per nulla il mio genere d'affari; (fig.) non è cosa di cui io mi interessi (o m'intenda)15 (market.) classe di merci; linea di prodotti; gamma; serie; articoli: a new line of accessories, una nuova gamma (o linea) d'accessori16 [u] (org. az.) linea gerarchica; line; rapporto di gerarchia operativa18 (fam.) informazioni; notizie: I couldn't get a line on him, non sono riuscito ad avere informazioni sul suo conto20 ( sport) linea: goal line, linea di porta; ( anche) linea di fondo; ( rugby) linea di meta; (= sideline, touchline) linea laterale: If the ball goes over the line, it's out of play, se il pallone supera la linea di fondo, è fuori gioco21 (= finishing line; nelle corse) traguardo; arrivo: He was the first to cross the line, tagliò il traguardo per primo; fu il primo all'arrivo; My horse was third over the line, il mio cavallo è arrivato terzo (al traguardo)22 (pl.) (equit.) briglie; redini24 ( slang) balla; storia, storiella; fandonia: I've heard that line before, questa storiella l'ho già sentita25 (pl.) (teatr.) battute, parte ( d'un attore): The young actress had forgotten her lines, la giovane attrice aveva dimenticato la parte; to fluff one's lines, sbagliare la battuta; impaperarsi● (comput.) line break, interruzione di riga □ line cliché, cliché al tratto □ line counter, contarighe ( di macchina da scrivere) □ ( grafica) line cut, incisione al tratto □ line dancing, line dance ( ballo in cui si salta e ci si urta a vicenda) □ line drawing, disegno al tratto; tratteggio □ (elettr.) line driver, driver di linea □ (org. az.) line employee, impiegato d'ordine □ ( arte) line engraving, incisione al tratto □ (org. az.) line extension, ampliamento della gamma dei propri prodotti □ (mil.) line firing, fuoco di fila □ line fishing, pesca con la lenza □ (comput.) line feed, avanzamento di riga; carattere di controllo per l'avanzamento di riga □ (stat.) line graph, grafico lineare □ (polit., fig.) line in the sand, linea di demarcazione: to draw a line in the sand, decidere le condizioni definitive e inappellabili ( di un accordo, ecc.) □ ( tennis) line judge, giudice di linea □ (org. az.) line management, ‘line management’ □ (org. az.) line manager, dirigente che si occupa del prodotto principale dell'azienda; ( anche) superiore diretto □ line of action, linea d'azione; (mecc.) linea dei contatti ( di un ingranaggio) □ (mil.) line of battle, linea (o ordine, schieramento) di battaglia □ (naut., mil.) line-of-battle ship, nave da battaglia (o di linea) □ line of business, genere d'affari, settore d'attività □ ( banca) line of credit, castelletto, plafond □ (mil.) line of defences, linea fortificata □ line of fire, (mil.) linea del fuoco; ( anche) linea di mira ( dal mirino al bersaglio): to be in sb. 's line of fire, essere nel mirino di q. (o sotto tiro) □ (aeron.) line of flight, linea di volo □ ( anche fig.) the line of least resistance, la linea di minor resistenza □ ( chiromanzia) the line of life [of fortune], la linea della vita [della fortuna] □ (mat.) line of symmetry, asse di simmetria □ (comput.) line printer, stampante di linea □ (mil.) line regiment, reggimento di linea □ (mecc.) line shafting, trasmissione ad alberi □ line space, interlinea ( di macchina da scrivere) □ line spacer, leva dell'interlinea □ line spacing, spaziatura tra le righe □ (comput.) line speed, velocità della linea ( connessione Internet, ecc.) □ (elettr.) line trap, filtro della rete □ (rag., fin.) above-the-line, corrente, ordinario: above-the-line expenditure, spese correnti □ to bring sb. into line, mettere in riga q. (fig.) □ to bring (st.) into line with, rendere conforme (o adeguare) ( la propria condotta, le azioni, ecc.) a ( una linea politica, gli accordi presi, ecc.) □ to come (o to fall) into line with sb. [st.], allinearsi sulle posizioni di q. [allinearsi su ( una posizione); prendere la stessa posizione su qc.] □ down the line, ( sport) lungolinea; (fig.) in linea gerarchica, giù giù; in futuro, in seguito; fino in fondo: He slipped a pass down the line to a teammate, ha effettuato un passaggio a un compagno lungo la linea laterale; I'll support him down the line, lo appoggerò fino in fondo □ (fig.) to draw the line, segnare (o porre) un limite □ to drop sb. a line, scrivere due righe a q. □ to go as straight as a line, andare in linea retta; andare sempre diritto □ ( di donna) to go on the line, mettersi a battere; mettersi a fare la vita □ to hold the line, (telef.) restare in linea; (mil.) tenere la posizione; (fig.) restare invariato □ (mecc.: di motore, ecc.) in line, in linea; in fila; allineato: (autom.) four cylinders in line, quattro cilindri in linea □ (fig.) to be in line for st., essere in predicato per qc.; essere sulla buona strada per ottenere qc. □ (fig.) to be in line with, essere in linea (o in armonia, d'accordo) con □ to keep in line, restare allineati; (fig.) restare in linea ( con una direttiva politica, ecc.) □ to keep sb. in line, tenere ( bambini, soldati, ecc.) allineati; (fig.) tenere a freno q. □ (fig.) to lay it on the line, dirlo chiaro e tondo □ (fig.) to lay (o to put) on the line, mettere a repentaglio, rischiare ( la carriera, ecc.) □ ( Internet) on line ► online □ (fig.) on the line, al limite; né di qua né di là □ on the right lines, sulla buona strada (fig.): You haven't guessed yet, but you're on the right lines, non hai indovinato, ma sei sulla buona strada □ (fig.) on the same line, seguendo la stessa linea di condotta; nello stesso modo □ out of line, (mecc., ecc.) fuori asse, disassato; ( di una cosa, una frase, ecc.) fuori luogo, inaccettabile; ( di una persona) che si comporta male, che non sa stare al suo posto (fig.) □ to pay st. on the line, pagare qc. sull'unghia □ (fig.) to read between the lines, leggere fra le righe □ ( slang) to shoot a line, raccontare una balla (o una frottola) □ (fig.) to take up a line of one's own, seguire una linea di condotta personale; fare a modo proprio □ (polit.) to take a tough (o a strong) line with sb., seguire una linea dura con q. □ (mil.) to wheel into line, mettersi in riga □ (telef.) Line engaged ( USA Line busy), la linea è occupata! □ Debating was right in his line, i dibattiti erano proprio il suo cavallo di battaglia □ Rugby is not my line, il rugby non fa per me.(to) line (1) /laɪn/v. t.2 segnare, solcare ( di rughe): His face was lined with pain, il suo viso era segnato (o solcato) dal dolore4 disporsi (in fila) lungo (qc.); fare ala a: The crowds lined the streets of the town, la folla era disposta lungo le strade della città5 (spec. al passivo) solcare di rughe; rendere rugoso.(to) line (2) /laɪn/v. t.● (fig.) to line one's belly, riempirsi la pancia □ (fig.) to line one's pocket (o purse), riempirsi le tasche; arricchirsi (spec. in modo disonesto).(to) line (3) /laɪn/v. t.coprire, montare ( una cagna). -
12 expenditure
1) расходование, расход2) затраты, расход(ы) -
13 expenditure
фін. витрата; витрачання; pl витрати; бухг. видаток; pl видаткивитрата певної кількості грошей, коштів, робочого часу, засобів тощо на що-небудь═════════■═════════accrued expenditure нараховані видатки • нараховані витрати • акумульовані непогашені видатки, заборгованість; actual gross expenditure валова сума фактичних витрат • гуртова сума фактичних витрат; advertising expenditure витрати на рекламу; budget expenditure бюджетні видатки; budget loan expenditure бюджетні видатки, які фінансуються за рахунок позики; business expenditure видатки підприємців • ділові витрати • торговельні видатки; capital expenditure; capital goods expenditure витрати на придбання капітальних товарів • капіталовкладення в обладнання; cash expenditure грошові видатки • грошові витрати; current expenditure поточні видатки; direct expenditure прямі видатки • прямі витрати; design expenditure видатки на проектування; estimated expenditure обраховані витрати • оцінювані витрати • кошторисні витрати; excess expenditure надмірні видатки; extraordinary expenditure надзвичайні видатки; fixed capital expenditure капіталовкладення в основний капітал; goods and services expenditure видатки на придбання товарів та послуг; government expenditure урядові видатки; gross expenditure валові видатки • бюджетні видатки; health expenditure видатки на медичне обслуговування і охорону здоров'я; housing expenditure видатки на житлове будівництво; indirect expenditure непрямі видатки • непрямі витрати; induced expenditure похідні видатки; initial expenditure початкові видатки; labour expenditure використання робочої сили; manufacturing expenditure виробничі витрати; operating expenditure поточні видатки; passenger service expenditure видатки на обслуговування пасажирів; planned expenditure плановані видатки • плановані витрати; plant-and-equipment expenditure капіталовкладення в промислове будівництво, споруду і обладнання; productive expenditure продуктивні видатки; promotional expenditure видатки на стимулювання збуту • видатки на рекламу; public expenditure державні видатки; publicity expenditure рекламні видатки; recoverable expenditure залишкова реалізована вартість; recurrent expenditure поточні витрати; research and development expenditure видатки на дослідження і розробку; revenue expenditure; running expenditure поточні видатки; total expenditure загальні видатки; wasteful expenditure марне витрачання; welfare expenditure видатки на соціально-культурні потреби═════════□═════════expenditure above the line балансові статті видатків державного бюджету; expenditure below the line забалансові статті видатків державного бюджету; expenditure charged to a capital account витрати, віднесені на рахунок капіталовкладення; expenditure charged to a depreciation reserve витрати, віднесені на рахунок амортизаційного фонду; expenditure committed фінансові кошти, пов'язані із зобов'язаннями; expenditure for national security видатки на національну безпеку; expenditure of labour витрати робочої сили; expenditure on personnel видатки на персонал; expenditure on public account державні видатки; expenditure on selling effort видатки на організацію збуту; expenditure per unit of output видатки на одиницю продукції; to allocate expenditure розподіляти/розподілити видатки; to authorize expenditure затверджувати/затвердити видатки; to cut expenditure зменшувати/зменшити видатки • скорочувати/скоротити видатки; to increase expenditure збільшувати/ збільшити видатки; to meet expenditure оплачувати/оплатити видатки; to reduce expenditure зменшувати/зменшити видатки • скорочувати/скоротити видатки; to restrict expenditure обмежувати/обмежити видатки* * *стаття витрат ( на придбання активів); затрати; витрати; витрачання -
14 expenditure
n1) расход; расходование; трата; потребление; статья расхода2) pl расходы; затраты•- agricultural expenditures
- armaments expenditures
- arms expenditures
- business expenditures
- capital equipment expenditures
- capital expenditures
- cash expenditures
- civilian expenditures
- classification of expenditures
- current expenditures
- defense expenditures
- direct expenditures
- education expenditures
- environmental expenditures
- escalating military expenditure
- estimated expenditures
- expenditures above the line
- expenditures abroad
- expenditures at home
- expenditures below the line
- expenditures for national security
- expenditures for pollution abatement
- expenditures for welfare and social benefits
- expenditures on armaments
- expenditures on military R and D
- expenditures on military research and development
- expenditures on public account
- export expenditures
- extra expenditures
- extra-budgetary expenditures
- extraordinary expenditures
- federal expenditures
- global expenditures on arms
- global military expenditures
- government expenditures abroad
- government expenditures
- government overseas expenditures
- health expenditures
- housing expenditures
- import expenditures
- interest expenditure
- investment expenditures
- loan expenditures
- marginal expenditures
- military and related security expenditures
- military expenditures
- non-defense expenditures
- operating expenditures
- overseas military expenditure
- personal consumption expenditures
- plant and equipment expenditure
- productive expenditures
- public expenditures
- recurrent expenditure
- reduction in expenditure
- research-and-development expenditures
- rising scale of expenditures
- socially necessary expenditure
- space expenditures
- supply expenditures
- total expenditures
- unproductive expenditures - welfare expenditures -
15 expenditure
n1) расходование, расход (средств, материалов, сил); трата, потребление; статья расхода (тж. item of expenditure)2) расход(ы), затраты• -
16 budsjettoverskridelse
subst. (økonomi) above-the-line expenditure, budget overrun -
17 плата за рекламу
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18 плата за рекламу в СМИ
Русско-английский словарь по экономии > плата за рекламу в СМИ
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19 балансовые статьи расходов государственного бюджета
British English: expenditure above the line (затраты на содержание вооружённых сил, государственного аппарата), expenditures above the line (затраты на содержание вооружённых сил, государственного аппарата)Универсальный русско-английский словарь > балансовые статьи расходов государственного бюджета
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20 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью
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См. также в других словарях:
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